The complete documented methodology we apply to every claim, published in full. The people who care, including copyright counsel, enterprise rights-holders evaluating vendors, and respondents trying to understand a notice, deserve to see exactly how the system works.
Our authority for any specific notice is derived from a Master Representation Agreement (MRA) executed with the rights holder before any enforcement begins. The MRA grants Verights authority under 17 U.S.C. § 512(c)(3)(A)(vi) to:
The rights holder’s library is fingerprinted into our matching infrastructure and continuously matched against video posted everywhere creator content travels — across major social networks, video platforms, and short-form video apps, including platforms that do not offer in-house rights-management tools. Coverage expands as the platform landscape evolves.
Detection produces a candidate-claim queue that is prioritized, not processed in match order. Our prioritization weights:
Accounts monetizing the content directly through brand deals, sponsorships, or platform monetization. Highest recovery and highest deterrence.
Accounts with prior verified infringement of the same rights holder’s content. Escalated on a documented pattern.
Accounts running portfolios of unauthorized clips. Each takedown removes many views at once.
High-follower accounts whose unauthorized reposts deliver disproportionate damage.
Our team reviews each material claim and considers fair use in good faith before any notice goes out, consistent with the standard articulated in Lenz v. Universal Music Corp., 815 F.3d 1145 (9th Cir. 2016). Fair use, under 17 U.S.C. § 107, is decided case-by-case by courts using a four-factor analysis. The factors are:
Was the use transformative? Commentary, criticism, parody, and education weigh toward fair use; pure reposting weighs against.
Factual works receive less protection than highly creative ones.
Both quantity and quality. Using the heart of a work weighs against fair use even if the absolute amount is small.
Does the use harm the rights holder’s ability to monetize? If yes, this factor is decisive.
When the team determines a claim is appropriate to act on, Verights issues a takedown notice under 17 U.S.C. § 512(c)(3) to the receiving platform, including all required statutory elements:
The statement, under penalty of perjury, that we are authorized to act on behalf of the owner of the exclusive right.
Identification of the copyrighted work claimed to be infringed.
Identification of the material to be removed, with reasonably sufficient information for the platform to locate it.
Our contact information.
The good-faith-belief statement.
The respondent receives a notification (where the platform supports respondent notifications) including a claim reference number in the format IC-XXXXX. The reference unlocks access to the claims portal where the respondent can review the underlying evidence.
The claims portal at claims.verights.com provides every respondent four explicit paths:
Assert valid license, original creator status, fair use under § 107, or misidentification. Automatically tolls the 30-day Expedited Settlement window.
At the disclosed price. Pricing methodology and ranges published in our Privacy Policy § 5 and Terms of Service § 3.5.
Directly with the platform. Statutory channel preserved end-to-end. Use of our portal does not waive, modify, or affect this right.
Proceed by direct correspondence with our compliance team at compliance@verights.com.
Settlement amounts are calculated using a documented methodology disclosed in Privacy Policy § 5 and Terms of Service § 3.5. The calculation accounts for, among other inputs:
License-fee equivalents for comparable authorized uses of the released work.
Scope of the released use (platform, follower count, monetization status).
Duration of the released period.
Registration status of the work with the U.S. Copyright Office, which affects the statutory-damages range available under 17 U.S.C. §§ 412 and 504(c).
Prior-offense count for the respondent on the platform.
Bulk-resolution discount where the respondent elects to resolve multiple claims together.
When a respondent settles, the rights holder is paid out per the partnership agreement. Within 48 hours of the payment becoming non-reversible(i.e., past card-network chargeback windows), Verights files a retraction with the platform that received the original takedown.
The rights holder sees the full audit trail in the partners portal at partners.verights.com: claim status, settled amounts, retraction confirmations, and recovered revenue across every platform we cover.
Detection events, notice issuance, Review Request submissions and dispositions, settlements, and retraction filings are timestamped system events in our records. Each carries a unique reference number and a status timeline. The retention schedule for the claim record is published in the Privacy Policy § 9.
We treat this audit trail as a strategic asset, not a compliance burden. It is:
The numbers behind the workflow. Read a real case study or learn how partners access their transparency reports.