An illustrated walkthrough of the enforcement workflow, from content fingerprinting to detection, expert review, notice issuance, and resolution. The same documented process applies to every claim.
When a rights holder partners with Verights, we sign a Master Representation Agreement giving us authority to assert claims and execute settlements on their behalf under 17 U.S.C. § 512(c)(3)(A)(vi).
The rights holder’s content library is fingerprinted into our detection platform. Whitelisting and authorized-use exceptions are configured during onboarding so that legitimate uses (licensees, paid partners, the rights holder’s own accounts) are never flagged.
Our detection technology continuously matches rights-holder content against video posted everywhere creator content travels — across the major social networks, video platforms, and short-form video apps where unauthorized distribution concentrates, including platforms that do not offer in-house rights-management tools. Coverage expands as creator content distribution evolves. Detection is hyper-focused on high-impact infringement and repeat offenders rather than blanket sweeps.
Each match generates a candidate claim with a confidence score and the metadata required to evaluate it: the matched original work, the platform and URL of the unauthorized use, follower count, account context, and prior-claim history for that account.
Detection is automated. The decision to issue a takedown is not.Every material claim is reviewed by a member of our team before any notice goes out.
Our team considers fair use in good faith — the standard the Ninth Circuit articulated in Lenz v. Universal Music Corp. — informed by the four factors courts use under 17 U.S.C. § 107 (see our fair use guide). This is treated as a program requirement that must be met before a material notice issues, both for our defense and for the rights holder we represent.
The Ninth Circuit’s 2015 decision in Lenz v. Universal Music Corp., 815 F.3d 1145, requires copyright owners to consider fair use in good faith before issuing a takedown. We do, and we document it.
When the reviewer determines a claim is valid, Verights issues a takedown notice under 17 U.S.C. § 512(c)(3) to the platform. The notice includes the statutory elements: identification of the copyrighted work, identification of the infringing material, our contact information, and the required statements under penalty of perjury.
The respondent receives a notification (where the platform supports respondent notifications) and can review the underlying claim in our portal at claims.verights.com using the claim reference number (format IC-XXXXX).
Respondents have four paths:
When a respondent settles, the rights holder is paid out per the partnership agreement. Within 48 hours of the payment becoming non-reversible (i.e., past card-network chargeback windows), Verights files a retraction with the platform that received the original takedown.
The rights holder sees the full audit trail in the partners portal at partners.verights.com: live claim status, settled amounts, retraction confirmations, and recovered revenue across every platform we cover.
Some things our process explicitly does not do, because they would be inappropriate or legally suspect:
Whether you got a notice or you have a library to protect, we have a path.