Most rights-enforcement companies treat their process as proprietary. We are taking the opposite approach.
When we started building Verights, we noticed something about the rights-enforcement industry: nobody publishes how it actually works.
The pricing is opaque. The fair-use review process is opaque. The relationship between the enforcement company and the rights holders they represent is opaque. The respondent’s options are opaque. Even the legal authority under which a company is sending takedown notices is often opaque.
That opacity has consequences. It makes legitimate enforcement look like extortion. It makes respondents (many of whom are casual users who reposted a clip without thinking about copyright) feel ambushed. It gives the entire industry a reputation that good actors do not deserve and bad actors hide behind.
At Verights, we have decided to publish:
Three reasons:
First, transparency is the strongest § 512(f) defense. If a court ever has to evaluate whether we acted in good faith when issuing a notice, the substance of our defense is the program standard we operate under: human review on every material claim, fair use considered in good faith, and a notice not going out where the standard is not met. Lenz requires good-faith fair-use consideration before issuing a notice. Publishing the standard publicly is how we hold ourselves to it.
Second, transparency drives expedited settlement. When a respondent receives a notice and lands here, they can read exactly what is going to happen and what their options are. They can see the methodology behind any settlement quote. Most casual infringers (who make up the majority of takedown recipients) find that transparency reassuring rather than threatening, and they settle faster.
Third, transparency is what serious rights holders want. Major media libraries, networks, and top creators evaluating us as a vendor want to know that their enforcement program will not become a PR liability. The ones who will partner with us long-term care that the process is defensible end-to-end. We make that easier to evaluate by publishing.
For balance, three things we deliberately do not publish:
We will continue publishing here. Process changes, transparency reports on volume and outcomes, analysis of industry developments, and answers to questions that come in repeatedly enough to be worth publishing.
If you want to see a specific topic covered, email us at hello@verights.com. We are particularly interested in hearing from creators, copyright lawyers, and respondents who have been through the process and have feedback on how it could be improved.
Browse our resource library or talk to our team directly.
This article is general information about rights enforcement and the digital and social-media industry. Verights is the rights-enforcement brand of SocialCoaster Inc.; it is not a law firm and does not provide legal advice. Reading this article does not create an attorney-client relationship with Verights, SocialCoaster Inc., or any of its personnel, and nothing here describes, comments on, or takes a position regarding any specific party, dispute, or pending matter. Operational figures are aggregated and rounded to protect confidentiality; any illustrative figures are labeled as such. Forward-looking statements reflect current expectations and are not guarantees of any outcome; past results do not predict future outcomes. Consult qualified counsel about your specific situation.